PRIVACY NOTICE FOR CUSTOMERS AND WEBSITE USERS – AUSTRALIA
Bimbo may collect personal information that you provide directly when interacting with the website, including through contact forms, promotional activities or other communications, such as your name, email address and any other information you choose to provide.
We may also collect certain information automatically when you access or use the website. This may include technical and usage data such as your IP address, device identifiers, browser type, operating system, browsing activity, interactions with content and engagement with links and digital campaigns. This information is collected using cookies and similar technologies, including first-party cookies.
We use your personal information for primary purposes, including operating, maintaining and securing the website, ensuring it functions properly, and analysing user behaviour to improve performance and user experience.
We may also use your personal information for secondary purposes related to marketing and promotional activities, including promoting products such as Takis, supporting and measuring media campaigns, providing hyperlinks that direct users to third-party retailers, and analysing how users interact with those links to better understand campaign effectiveness and user preferences. The website operates as a promotional landing page designed to present product launches and redirect users to selected retail partners through call-to-action links, without directly processing purchase transactions.
You may opt out of receiving marketing communications at any time by using the unsubscribe function included in our communications or by contacting us at datospersonales@grupobimbo.com. You can also manage cookies through your browser settings or through any cookie management tools available on the website.
We use cookies and similar technologies to understand how users interact with the website, improve functionality and user experience, and measure the effectiveness of advertising and media campaigns. These technologies may collect information such as IP address, browsing activity, access times and interactions with links, including those directing users to third-party retailers. Some cookies are necessary for the website to function, while others are used for analytics and advertising purposes. Where required, we will obtain your consent before using non-essential cookies.
We may also work with third-party advertising and analytics partners who use cookies and similar technologies to collect information about your interactions with the website and, in some cases, across other websites and platforms, in order to deliver more relevant advertising and measure campaign effectiveness.
We may disclose your personal information to our related bodies corporate and to third-party service providers who assist us with operating the website and delivering marketing and media activities, including providers of technology, analytics and advertising services. Where you follow links to third-party retailers, those third parties may collect and handle your personal information in accordance with their own privacy policies, and we are not responsible for their practices. We may also disclose personal information where required or authorised by law.
As part of our global operations, your personal information may be transferred to, and processed in, countries outside Australia. Where this occurs, we take reasonable steps to ensure that overseas recipients handle your personal information in a manner consistent with applicable privacy laws.
You may request access to the personal information we hold about you and request that it be corrected if it is inaccurate, out of date, incomplete, irrelevant or misleading. You may also withdraw your consent where we rely on it, subject to legal or contractual restrictions. Requests can be made by contacting datospersonales@grupobimbo.com.
If you have a concern or complaint about how we handle your personal information, you may contact us at privacy@grupobimbo.com. We will take reasonable steps to investigate and respond to your complaint within a reasonable timeframe. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this notice or as required by law.
We may update this Privacy Notice from time to time, and any updated version will be made available on the website.